According to the Lumina Foundation, 38% of today’s students have competing obligations and are less likely to finish college. When class registration approaches each term, this means that finding and scheduling classes can be a difficult task for our busy students, and it also often creates a heavy load for institutions. What if there was a way to eliminate scheduling headaches for both students and institutions? What if this solution not only optimized the student’s academic journey but also promoted student persistence at the same time? Harper College discovered a way to do just that and unlocked $120k in the process — within one short semester.
Identifying Opportunities to better serve students
Harper College, a 2 year institution located in Illinois, used their student success toolkit to illuminate insights with their student populations through the use of a persistence management solution. When they launched Illume in November 2017, they had a short window of time to identify opportunities from emerging student trends to create an action plan on how to help their currently enrolled students before spring class registration ended.
They took a deeper dive into this particular subset of students to identify if there was anything that stood out. One of their most Powerful Predictors identified the tipping point for their students – at 5.14 credit hours. With this information, Harper College recognized that by encouraging those who fell below this credit threshold to take one more course — or at least 5 credit hours, signaled a noticeable difference in persistence.
Personalizing Outreach to Schedule 1 more course
Once Harper College uncovered this insight, they took immediate action and mapped out a simple plan with the help of their Student Communication Manager. A personalized nudge then went out to 2,000 part-time students signed up for less than 5 credit hours two weeks prior to the spring semester, which meant these students still had enough time to take action and add another course. In this email, they encouraged part-time students to take one more course. A link to their academic and career planning solution was embedded within the email, which simplified the call to action for students. They encouraged students to use College Scheduler to explore and find their perfect schedule. And, as a direct result from the precise email outreach, Harper College unlocked almost $120k in additional tuition revenue.
Watch the video to find out how Harper College streamlined their students’ experience, identified a new opportunity to support students, and used a class registration tool to simplify their student’s scheduling.